Let’s kick things off by talking about content formulas. These are like magic recipes for making content that grabs people’s attention and gets them to take action. We’re going to chat about why it’s super important to have content that works well and give you a sneak peek into what we’ll be covering in this article. So, buckle up, and let’s dive in!
1. The FAB Formula
- F – Features: Features of the product/service to be advertised.
- A – Advantages: Outstanding advantages of the product/service to be advertised compared to competing units.
- B – Benefits: The benefits the advertising product/service brings to customers.
Example:
F – Features: Introducing our latest smartphone, equipped with a 6.5-inch Super Retina XDR display and an A15 Bionic chip.
A – Advantages: Capture stunning photos, even in low-light settings, with its advanced dual-camera system.
B – Benefits: Experience faster processing and superior camera technology for an enhanced smartphone experience.
2. The FAS Formula
- P – Problem: Refer to the problems and situations customers are facing.
- A – Agitate: Deepen the vortex and aggravate the problem.
- S – Solve: Offer a solution to solve the problem, which is the product/service you advertise.
Example:
P – Problem: Are you struggling to find a reliable internet connection that meets your needs?
A – Agitate: It’s frustrating when your internet lags during an important video call or when you’re trying to stream your favorite shows. Slow speeds and constant buffering can make even simple online tasks feel like a hassle.
S – Solve: Introducing our high-speed fiber optic internet service. With speeds up to 1 Gbps, you can say goodbye to buffering and hello to seamless streaming and fast downloads. Stay connected with our reliable service that’s designed to keep up with your digital lifestyle.
3. The BAB Formula
- B – Before: The customer’s condition before using the product/service.
- A – After: The customer’s condition after using the product/service.
- B – Bridge: The bridge between Before-After here is the product/service.
Example:
B – Before: Before using our skincare regimen, Sarah struggled with acne and uneven skin tone, which affected her confidence.
A – After: After using our skincare regimen for just a few weeks, Sarah’s skin has visibly improved. Her acne has reduced, and her skin tone looks more even, giving her a radiant and confident glow.
B – Bridge: Our skincare regimen combines natural ingredients and advanced technology to deliver visible results, giving you the clear, glowing skin you’ve always wanted.
4. The 4C Formula
- C1 – Clear: The content must be clear.
- C2 – Concise: The message given is concise.
- C3 – Compelling: The content of the article needs to be convincing.
- C4 – Credible: The article content needs to give specific evidence.
Example:
Clear: Our software’s user interface is designed with simplicity in mind, ensuring that users can navigate it effortlessly.
Concise: With our software, you can streamline your workflow, saving time and increasing productivity.
Compelling: Our software has been shown to boost efficiency by 30% in independent trials, making it a compelling choice for businesses.
Credible: Trusted by over 5000 companies worldwide, our software has a proven track record of delivering results.
5. The 4U Formula
- U1 – Useful: Useful.
- U2 – Urgent: Urgent.
- U2 – Unique: Unique.
- U3 – Ultra-specific: Concise.
This formula is suitable for you to use when writing about hot topics and hot trends.
Example:
“Discover 5 Unique Ways to Boost Your Productivity Today!”
Useful: The headline promises to provide useful information on boosting productivity.
Urgent: The word “Today” adds a sense of urgency, encouraging immediate action.
Unique: The headline suggests ways to boost productivity are unique, making the content stand out.
Ultra-specific: The headline mentions a specific number (5) to make the promise clear and concise.
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6. The FOREST Formula
- F – Facts: Facts stated.
- O – Opinions: Arguments and opinions are presented.
- R – Repetition: Repetition
- E – Examples: Give specific examples and evidence.
- S – Statistics: Create a statistical table of numbers.
- T – Threes: Repeat something three times to create an impression and make it easier to remember.
Example:
Facts: Did you know that regular exercise can reduce the risk of heart disease by 35%?
Opinions: Many experts believe that a balanced diet is the key to a healthy lifestyle.
Repetition: Exercise is essential, exercise is beneficial, and exercise is crucial.
Examples: For example, Jane started jogging three times a week and noticed an improvement in her overall health within a month.
Statistics: According to a recent study, 70% of people who engage in regular physical activity report feeling happier.
Threes: Remember, consistency is key, consistency leads to results, and consistency breeds success.
7. The AIDA Formula
- A – Attention: The first thing is to attract the reader’s attention.
- I – Interest: Then, create interest for readers with your product/service.
- D – Desire: Tap into pain or create a need in customers.
- A – Action: Call for purchases – close the sale.
Example:
“Introducing the Ultimate Workout Experience: XYZ Fitness Studio”
Attention: “Get ready to transform your fitness journey with XYZ Fitness Studio’s revolutionary approach to exercise!”
Interest: “Our cutting-edge equipment and expert trainers will help you achieve your fitness goals faster than ever.”
Desire: “Imagine the confidence and energy you’ll gain as you reach new levels of strength and endurance.”
Action: “Join XYZ Fitness Studio today and take the first step towards a healthier, more vibrant you!”
8. The 5 Obstacles Formula
- I don’t have enough money.
- I do not have time.
- I don’t like it.
- I do not believe it.
- I don’t need it.
Example:
Introducing the New Time-Saving Study App:
“I don’t have enough money.” Overcome this obstacle with our app’s free basic version, offering essential features at no cost.
“I do not have time.” Our app maximizes study efficiency, enabling you to make the most of even brief study sessions.
“I don’t like it.” Experience the app’s intuitive interface and customizable features, tailored to your preferences.
“I do not believe it.” Explore the app’s effectiveness through user testimonials and proven results in improving study habits.
“I don’t need it.” Discover the benefits of enhanced productivity and academic success that our app can bring to your study routine.
9. The 3 Reasons Why Formula
- Why is your product the best?
- Why should I buy it?
- Why should I trust you?
Example:
Why is your product the best?
Our product stands out because of its innovative features, superior quality, and excellent customer reviews. We have invested in cutting-edge technology to ensure that our product surpasses industry standards, providing users with a top-notch experience.
Why should I buy it?
By purchasing our product, you’ll gain access to a solution that addresses your specific needs effectively. With its user-friendly interface and robust performance, it’s the ideal choice for anyone seeking reliability and efficiency.
Why should I trust you?
We have a proven track record of delivering on our promises and exceeding customer expectations. Our transparent approach, coupled with a dedicated support team, ensures that you can trust us to provide you with the best possible product and service.
10. The 4P Content Formula
- P1 – Picture: A picture is one or more photos that attract attention and curiosity from customers.
- P2 – Promise: Make a commitment to customers about your products/services
- P3 – Prove: Present specific evidence to prove that commitment.
- P4 – Push: Call for purchases; close sales.
Example:
P1 – Picture: Imagine a vibrant image showcasing our latest product, capturing its sleek design and innovative features. This picture instantly grabs attention and draws customers into our offer.
P2 – Promise: Our promise is simple but powerful: our product will revolutionize your daily routine with its efficiency and reliability. We commit to delivering a solution that exceeds your expectations.
P3 – Prove: Backed by extensive research and customer testimonials, we have concrete evidence to support our promise. Our product has consistently received rave reviews for its performance and durability.
P4 – Push: Now is the time to take action! Purchase our product today and experience the difference for yourself. Don’t miss out on this opportunity to enhance your life with our exceptional offering.
11. The 3S Formula
- S1 – Star: The main character of the story. This character can be a buyer, a user of your product/service, or your company.
- S2 – Story: Build a story around the main character. With a climax that creates excitement for the reader
- S3 – Solution: Presents the solution that the main character used to solve the problem. From there, integrate the product/service you need to advertise.
Example:
S1 – Star: Meet Sarah, a busy professional struggling to manage her time effectively while juggling multiple responsibilities at work and home.
S2 – Story: As Sarah’s workload increases, she finds herself overwhelmed and stressed, impacting her productivity and personal life. However, she discovers a time management app that promises to streamline her tasks and boost her efficiency.
S3 – Solution: By using the app’s features like task prioritization and scheduling, Sarah regains control of her time and experiences a significant improvement in her work-life balance. The app has become an indispensable tool in her daily routine, helping her achieve more in less time.
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12. The Formula 4A (Aware – Attitude – Act – Act again)
The 4A model is built based on the pioneering AIDA model, with the following writing formula:
- Aware – Recognize
- Attitude – Attitude
- Act – Action
- Act again – Repeat the action
Example:
Aware – Recognize: Imagine you’re scrolling through social media and coming across an ad for a new fitness app. You become aware of its existence and briefly read the ad’s content.
Attitude – Attitude: After learning about the app’s features and benefits, you start developing a positive attitude towards it. You think about how it can help you achieve your fitness goals conveniently.
Act – Action: Motivated by your positive attitude, you decide to download the app and sign up for a trial period. You take the action of engaging with the app by exploring its features and setting up your fitness profile.
Act again – Repeat the action: Impressed by the app’s usability and the initial results you’re seeing, you decide to continue using it beyond the trial period. You repeat the action of using the app daily to track your progress and maintain your fitness routine.
13. The 5A Formula
The “father” of modern marketing – Philip Kotler – based on the 4A model, developed the 5A model as a marketing model specifically for the digital age.
Accordingly, this model includes five stages:
- Awareness – Awareness
- Appeal – The ability to attract
- Ask – Find out
- Action – Action
- Advocate – Supports the brand
Example:
Awareness – Awareness: You come across an online ad for a new skincare brand while browsing social media. This is your first exposure to the brand, and you become aware of its existence and products.
Appeal – The ability to attract: The ad highlights the brand’s natural ingredients and sustainable packaging, which appeals to your eco-conscious values. The brand’s messaging resonates with you, piquing your interest further.
Ask – Find out: Intrigued by the brand, you click on the ad to learn more. You visit the brand’s website to explore its product range, read customer reviews, and understand its values and mission.
Action – Action: Impressed by what you’ve discovered, you decide to make a purchase. You add a few products to your cart and proceed to checkout, completing the desired action of buying from the brand.
Advocate – Supports the brand: After using the products and experiencing their quality firsthand, you become a brand advocate. You share your positive experience with friends and family, promoting the brand through word-of-mouth.
14. The APP Formula (Agree – Promise Preview)
- Agree: Recognize the reader’s problem, acknowledge it, and agree with it.
- Promise: Promise that they will solve their problem
- Preview: Let them know the content you will mention in the article
Example:
Agree: Recognize the reader’s problem, acknowledge it, and agree with it.
Are you struggling to find time for exercise in your busy schedule? You’re not alone. Many people find it challenging to maintain a fitness routine amidst their hectic lives.
Promise: Promise that they will solve their problem.
Our 10-minute home workout routine is designed specifically for busy individuals like you. With just a small time investment each day, you can achieve noticeable improvements in your fitness and energy levels.
Preview: Let them know the content you will mention in the article.
In this article, we’ll walk you through each exercise in our 10-minute workout, explain its benefits, and provide tips for incorporating it into your daily routine. You’ll also find advice on staying motivated and making the most of your limited workout time.
Wrapping Up
Mastering content formulas is akin to wielding a powerful tool in the digital marketing arsenal. By understanding and implementing these strategies effectively, businesses can unlock the potential for high conversion rates and compelling engagement.
Whether it’s through the persuasive FAB Formula or the storytelling prowess of the 3S Formula, each approach offers unique insights into crafting content that resonates with audiences and drives action. Remember, experimentation and adaptation are key to finding the right formula for your brand.
